F.Y.Eye is a nonprofit advertising organization that works exclusively with other nonprofits and government organizations to communicate important social service messages to your target audiences regardless of budget.
F.Y.Eye’s mission is to build public awareness about important social, civic and educational resources, programs and messages by delivering high-quality, low-cost public service announcements throughout NYC and beyond.
F.Y.Eye came to be during bumper-to-bumper traffic on the Major Deegan en route to a Yankee’s-Mets baseball game. As we inched along the Expressway, we noticed a series of billboards advertising things that we did not need or want. With nothing to do but feel some sense of road rage, we reflected on how beneficial it would be to have a billboard that promoted public service announcements (PSAs).
The idea of having one billboard transformed into a network of hundreds of digital screens and partnerships with storefronts, community centers and online and in-print advertising slots that provide extensive coverage of PSAs throughout the five boroughs of NYC and beyond.
That night, not only did the idea behind F.Y.Eye hatch, but also, in case you were wondering, the Mets won.