Seventy-nine percent of New Yorkers with disabilities are out of work, a staggering statistic considering New York’s unemployment rate is four percent.
For the past two years the NYC Mayor’s Office for People with Disabilities’ employment program NYC: ATWORK has been working closely with local businesses to connect qualified candidates with disabilities to quality jobs. In that time, NYC: ATWORK have successfully placed over 275 people with disabilities into living wage jobs with growth potential.
This new campaign highlights the value real New Yorkers with different disabilities bring to employers across various industries and emphasizes the positive impact they have had on workplace culture. The message is simple, “Hire someone with a disability. It’s just good business.”
This campaign includes portrait shots and action shots of employees and supervisors at six New York businesses including Uniqlo, the TWA Hotel, Transitional Services for New York, Advance Care Alliance, the New York City Department of Health and Mental Hygiene, the New York City Department of Citywide Administrative Services, and the Frick Collection.
Click here to access downloadable PSA files.
The NYC Mayor’s Office for People with Disabilities Workforce initiative, NYC: ATWORK, is the first public-private partnership for employment for New Yorkers with disabilities. This initiative builds partnerships and expands coalitions by connecting people with disabilities who are unemployed or underemployed to meaningful, living wage jobs across the five boroughs. To learn more about NYC: ATWORK click here.
The NYC Mayor’s Office for People with Disabilities NYC: ATWORK team tapped F.Y. Eye’s Impact Artist Collective to produce the concept and design for this inspiring campaign.
This PSA was produced by F.Y. Eye Impact Artists Neosha Pendergraft and Isabel Campbell. To learn more about F.Y. Eye’s creative services, please contact us at email@example.com.