F.Y. Eye‘s mission is to build public awareness about important social, civic and educational resources, programs and messages by delivering high-quality, low-cost public service announcements throughout NYC and beyond.
F.Y. Eye came to be during bumper-to-bumper traffic on the Major Deegan en route to a Yankees-Mets baseball game. As we inched along the Expressway, we noticed a series of billboards advertising things that we did not need or want. With nothing to do but feel some sense of road rage, we reflected on how beneficial it would be to have a billboard that promoted public service announcements (PSAs).
The idea of having one billboard transformed into a network of hundreds of digital screens and partnerships with storefronts, community centers and online and in-print advertising slots that provide extensive coverage of PSAs throughout the five boroughs of NYC and beyond.
That night, not only did the idea behind F.Y. Eye hatch, but also, in case you were wondering, the Mets won.
F.Y. Eye is a nonprofit advertising organization that works with other nonprofits, government agencies and community based organizations to communicate important mission-driven messages to your target audiences regardless of budget.
F.Y. Eye helps clients build stronger brand awareness, implement free and low-cost outreach campaigns, and facilitate effective engagement with its constituents. We offer strategic message distribution and effective, affordable content development to ensure that no good community program, service or announcement is lost in the shadows.
Since 2005, our clients have entrusted F.Y. Eye to develop, enhance and distribute their communication campaigns. Our vast network of partners throughout NYC coupled with our strong grasp of the New York market enable us to position your important public service announcements strategically, creatively and affordably.