Little attention has been devoted to New York nonprofits and the critical services they provide to every community in NYC. Recent state and city budgets continue to shed light on the underserved nature of nonprofits and the lack of dialogue around nonprofits’ legitimacy and their influence. Nonprofit New York stewarded a campaign to change the narrative around the nonprofit industry in New York City.
Creative + Strategy
Community is key. Especially now and especially for nonprofits. F.Y. Eye was able to secure discounted and donated ad space for the campaign in New York Magazine, SummerStage, and Uber taxi toppers. The in-house creative team also created a series of shareable videos and motion graphics that highlighted different sectors of the nonprofit industry to accompany the campaign.