In response to the increase in personal protective equipment (PPE) litter because of COVID-19, New York City’s Department of Sanitation and Department of Health want to educate New Yorkers on how to properly remove and dispose of their masks, gloves and PPE so it doesn’t end up on our streets and ultimately our waterways.
This PSA is a highly-targeted advertising campaign concentrating on PPE litter hotspots via poster displays in local supermarkets, hospitals and local businesses, and ads on LinkNYC kiosks, bus shelters, social media, and the F.Y. Eye PSA Network.
The static and animated PSA designs were created by F.Y. Eye Impact Artist Michele Rosenthal. The PSA is available in English and Spanish.
About the Client
NYC Department of Sanitation and NYC Department of Health and Mental Hygiene have teamed up for this campaign with the aim of bringing their expert knowledge of health and cleanliness directly to the city’s residents.
The NYC Department of Sanitation collects more than 10,500 tons of residential and institutional garbage and 1,760 tons of the recyclables – each day. While efficiently managing solid waste and clearing litter or snow from 6,300 miles of streets, the Department is also a leader in environmentalism — committing to sending zero waste to landfills.
The NYC Department of Health and Mental Hygiene protects and promotes the health of 8 million New Yorkers. It is one of the largest public health agencies in the world, as well as one of the nations older public health agencies, with more than 200 years of leadership in the field.