In response to the increase in personal protective equipment (PPE) litter because of COVID-19, New York City's Department of Sanitation and Department of Health want to educate New Yorkers on how to properly remove and dispose of their masks, gloves and PPE so it doesn’t end up on our streets and ultimately our waterways.
This PSA is a highly-targeted advertising campaign concentrating on PPE litter hotspots via poster displays in local supermarkets, hospitals and local businesses, and ads on LinkNYC kiosks, bus shelters, social media, and the F.Y. Eye PSA Network.
This public art campaign produced by Times Square Arts, For Freedoms, and Poster House, features PSAs and messages of love, gratitude, and solidarity with New York City's health care and essential workers.
The COVID-19 pandemic has disproportionately impacted the economic and physical health of black and latinx communities in New York for a wide variety of reasons, including but not limited to the fact that minorities are more likely to be part of the essential workforce than other racial and ethnic groups. In addition to our thanks, these essential workers deserve hazard pay and...