About the PSA
2.6 million fewer kids play sports today than only five years ago, and household income is the biggest driver of early sports participation. Asphalt Green is committed to reversing these trends. At Big Swim Big Kick, kids ages 6-10 can experience the power of sports and fitness by participating in a FREE
swim meet, soccer festival, or both. Each child will receive a t-shirt, medal, and snack for participating.
About the Client
changes lives by spreading the power of sports and fitness. We are a nonprofit organization dedicated to helping over 50,000 New Yorkers live an...