About the PSA
New York is facing a diabetes epidemic. Over two million people live with diabetes, 12.5% of the adult population. The epidemic costs an estimated $21.6 billion in New York every year and uncontrolled diabetes can cause blindness, end-stage renal disease, dialysis and lower extremity amputations. To combat this growing problem, it's important to help at-risk New Yorkers access low-sugar recipes and adopt healthier eating habits.
With Thanksgiving around the corner, people are starting to plan their holiday menu and this PSA offers a healthier alternative to a traditional family recipe
that everyone will love.
About the Client