About the PSA
The need for organ donors has never been greater. In the United States, there are more than 120,000 people currently in need of organ transplants. Of these, nearly 10,000 live right here, in the greater New York metropolitan area. One organ donor can save up to eight lives. Meanwhile, only 31% of New Yorkers age 18 and over have enrolled in the New York State Donate Life Registry as organ, tissue and eye donors.
About the Client LiveOnNY
is meant to convey the duality and positivity of organ and tissue donation. Through donation, recipients and donors live on....