About the PSA
This Mother's Day we want to expand the COVID-19 narrative around “essential workers” to include immigrant mothers. The campaign is a celebration of these incredible women who are the bedrock to our society and without whom our country would unravel. We want to express our gratitude to all immigrant mothers who are putting their lives on the line to keep us all safe. We are forever grateful. This PSA is available in English and Spanish.
About the Client
Paola Mendoza is a film director, activist, author and artist working at the leading-edge of human rights. Her work thoughtfully tackles the...