This PSA is for New Yorkers across all five boroughs, with a focus on women and young voters who are too often underrepresented at the polls. Women Creating Change works to advance gender and racial equality in New York City, so they especially hope to reach women of color, first-time voters, and communities that face systemic barriers to civic participation. Their goal is to remind every New Yorker that their vote matters and that the election isn't decided until they show up.