Advertising is prohibitively expensive. Nonprofits make up only 2 percent of the $285 billion advertising sector. This means community voices are effectively silenced in the age of misinformation and disinformation.
Seventeen years ago, a group of civically-minded New Yorkers realized that community-based organizations did not have equitable access to the same tools as the private sector. In response, they created the first and only out-of-home advertising space for nonprofits, by nonprofits.
One billboard in one nonprofit organization’s lobby transformed into a network of hundreds of digital screens providing free advertising space in all five boroughs of NYC and beyond. As our movement continues to expand, F.Y. Eye helps nonprofits navigate the media landscape in order to get trusted messages into the public square.