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Over the course of 6 months, teams co-design a PSA campaign that will live on the streets of NYC amplifying critical information and resources. Every month teams meet in person and focus on a different phase of campaign development. Each session builds off of the last and includes guidance from skilled professionals in the nonprofit, creative, and/or advertising sectors.
Monthly sessions are composed of a 30-minute learning lab guided by a presentation from a skilled professional, followed by a breakout into 60-minute working sessions, to take action. Teams meet bi-weekly over Zoom between in-person sessions.
👁️ 1: Listen + Download
Introducing the process and uncovering the core challenges and true goals that will help each nonprofit execute their mission
🔎 2: Research + Design Thinking
Taking a community-centered and empathetic approach to understand who you are trying to reach
🧠 3: Behavioral Science
Using research to identify and build a strategy plan that will be most effective to drive real change within your community
🖍️ 4: Design + Innovation 1
Ideating and exploring creative concepts rooted in campaign research and strategy
🏁 5: Design + Innovation 2
Finalizing and fine-tuning your campaign strategy and creative with feedback from the whole cohort
🎯6: Final Pitch Day
Present and pitch your campaign to local community leaders, elected officials, media partners and foundations
The beauty of Co-Lab is that there really is no limit to what can be created. Your focus will be guiding nonprofits in the development of a PSA campaign which could encompass anything from a series of social media videos, to a microsite, to an AR-activated poster series.
Even if you don’t have a specialized “hard skill”, every team needs strong communication, empathic leadership, brutal honesty, out-of-the-box thinking, and organization. Teams that do the best are the ones who understand their strengths, delegate, and empower everyone's individual strengths.
Co-Lab was designed to help nonprofits from all focus areas develop their mission into innovative, PSA campaigns. Imagine a group of like-minded, creative, hard-working humans collaborating with you to clarify your vision and develop a bespoke advertising campaign strategy. Co-Lab enables you to acquire the expertise you need without having to pay out of your organization’s budget.
Participants will receive mentorship, resources, donated media, and personalized support throughout the process of bringing their PSA campaign to life.
