Nonprofit Co-Lab
An innovative PSA accelerator program of creativity and collaboration, designed to slingshot grassroots campaigns with talented, focused energy.
Harness the transformative power of collaboration with the Nonprofit Co-Lab, where teams of 2-3 industry experts work alongside nonprofits, leveraging their expertise in creative communications to maximize the impact on the
organization's mission.

With careful consideration to nonprofit needs and volunteer skills and interests, teams craft innovative awareness campaigns and present their collaborative PSA campaigns to participants, media partners and potential funders.
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7 teams of nonprofits and corporate volunteers working together to develop a creative PSA campaign


1 Monthly In-Person Meeting
Bi-Weekly Zooms


Three World Trade Center,
Greenwich Street,
New York, NY 10007


Over the course of 6 months, teams co-design a PSA campaign that will live on the streets of NYC amplifying critical information and resources. Every month teams meet in person and focus on a different phase of campaign development. Each session builds off of the last and includes guidance from skilled professionals in the nonprofit, creative, and/or advertising sectors.

Click below to learn more about each PSA campaign

Monthly sessions are composed of a 30-minute learning lab guided by a presentation from a skilled professional, followed by a breakout into 60-minute working sessions, to take action. Teams meet bi-weekly over Zoom between in-person sessions.

👁️ 1: Listen + Download
Introducing the process and uncovering the core challenges and true goals that will help each nonprofit execute their mission

‍🔎 2: Research + Design Thinking
Taking a community-centered and empathetic approach to understand who you are trying to reach

‍🧠 3: Behavioral Science
Using research to identify and build a strategy plan that will be most effective to drive real change within your community

‍🖍️ 4: Design + Innovation 1
Ideating and exploring creative concepts rooted in campaign research and strategy

‍🏁 5: Design + Innovation 2
Finalizing and fine-tuning your campaign strategy and creative with feedback from the whole cohort

‍🎯6: Final Pitch Day
Present and pitch your campaign to local community leaders, elected officials, media partners and foundations

For Volunteers:

The beauty of Co-Lab is that there really is no limit to what can be created. Your focus will be guiding nonprofits in the development of a PSA campaign which could encompass anything from a series of social media videos, to a microsite, to an AR-activated poster series.

Even if you don’t have a specialized “hard skill”, every team needs strong communication, empathic leadership, brutal honesty, out-of-the-box thinking, and organization. Teams that do the best are the ones who understand their strengths, delegate, and empower everyone's individual strengths.

For Nonprofits:

Co-Lab was designed to help nonprofits from all focus areas develop their mission into innovative, PSA campaigns. Imagine a group of like-minded, creative, hard-working humans collaborating with you to clarify your vision and develop a bespoke advertising campaign strategy. Co-Lab enables you to acquire the expertise you need without having to pay out of your organization’s budget.

Participants will receive mentorship, resources, donated media, and personalized support throughout the process of bringing their PSA campaign to life.

We would like to extend our heartfelt gratitude and acknowledge the generous support of WPP. Their unwavering commitment to fostering positive change and their invaluable contributions have been instrumental in making this program a reality. We are deeply grateful for their dedication and support in empowering nonprofits like ours to amplify their impact and create a better world.

About WPP:
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit