The “340B Keeps NYC Families Healthy” campaign was designed to educate New Yorkers about the 340B Program. More specifically, it touches on the instrumental role of the program in helping community health centers across all five boroughs to provide healthcare to New Yorkers of all ages who need it most. The pharmaceutical industry continues to invest heavily in both public relations and political advocacy campaigns to scale back the size of the 340B Program. It is at risk of unprecedented change unless support for the program can be broadened beyond the 340B provider groups that have traditionally served as the program’s champions.

New Yorkers will see this PSA in the boroughs and neighborhoods where they live, work, and receive healthcare services. Those who click through to the campaign landing page will be provided with education about the 340B Program, why it is essential that New Yorkers help to defend the program, and the opportunity to use their voice and advocate for the program.