Bronx Healthy Start Partnership (BxHSP) and Albert Einstein College of Medicine worked with F.Y. Eye to address stigmas and misinformation around breastfeeding in the Bronx through a highly visible, targeted campaign focused on reaching new parents and their families. Working in collaboration with a broad cross-section of maternal health-related community organizations, F.Y. Eye and BxHSP partnered to raise awareness about the multitude of resources available to breastfeeding parents in the South Bronx and beyond.
Bronx Healthy Start Partnership (BxHSP) is an initiative of the Albert Einstein College of Medicine working to ensure that expecting and postpartum moms and babies up to the age of two are healthy, safe and thriving. BxHSP uses case management as the core service connecting mothers and their families to free and confidential screening and referral to medical services, voluntary home visitation and resources.