Campaign
Count to 9
Organization
Take9
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About this PSA

Scammers create urgency to push you to react before you think. One small habit can make a big difference online: Count to 9 Before You Click. A 9-second pause gives you time to spot red flags, question what feels off, and make smarter decisions. That’s why Take9 has teamed up with Sesame Street’s Count von Count, who knows a thing or two about... counting!

About the Organization

Take9 is a public service campaign founded by craig newmark philanthropies and led by Aspen Digital, alongside a coalition of our nation’s top cybersecurity, anti-fraud and scams, and community-based organizations.