The Don’t Do NYC Dirty campaign turns pride in being a New Yorker into action. The campaign challenges New Yorkers to see keeping the city clean as a shared responsibility and encourages simple everyday actions like Trash Your Trash.
The PSA reinforces a simple idea: caring for New York means taking responsibility for the city we share.
The Sanitation Foundation is the official nonprofit partner of the NYC Department of Sanitation (DSNY), created to help address the city’s growing waste crisis. They mobilize private resources, partnerships and public participation to strengthen New York City’s efforts to reduce waste and keep neighborhoods clean.
The Foundation advances public education, community stewardship and citywide campaigns that help New Yorkers understand sanitation, take action in their communities and contribute to a healthier, more sustainable city.
