Campaign
Don't Just Grow Up. Rise Up.
Organization
Gray Panthers
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About this PSA

This PSA calls on viewers to recognize ageism as a form of injustice—and to take action rather than stay silent. With strong imagery and a clear message, it invites both older and younger New Yorkers to stand together and reshape how our city values aging. The call to “Rise Up” underscores that growing older is not something to hide from, but something to fight for with pride and solidarity.

About the Organization

Gray Panthers NYC is a multigenerational advocacy group working to build a city where everyone can age with dignity, respect, and joy. We bring people of all ages together to challenge ageism in public policy, health care, housing, and cultural attitudes. Through education, organizing, and our monthly “Transformation Tuesdays” conversations, we empower New Yorkers to create change—today and for future generations.