With 82% of older adults experiencing one form of ageism daily, Say Your Age encourages people to speak out and rethink aging. The PSA campaign from LiveOn NY, which launched this May in NYC for Older Americans Month, works to change how people think and talk about aging and older New Yorkers. The PSAs turn society's negative connotations around aging into positive, uplifting images, and features the diversity and contributions of older people.
LiveOn NY is a membership and advocacy organization. Their membership includes more than 100 community-based nonprofits that provide core services which allow all New Yorkers to thrive in our communities as we age, including senior centers, home-delivered meals, affordable senior housing, elder abuse prevention, caregiver support, NORCs and case management. With their members, they work to make New York a better place to age.Hunter College’s Brookdale Center for Healthy Aging is CUNY’s aging research and policy center, located at Hunter College. Since 1974, the Brookdale Center has been working to improve the lives of older adults through research, professional development, and advancements in policy and practice. They work to ensure that aging is framed not as a disease, but as another stage in the life course.