For too long, nonprofits have been treated as temporary fixes. But they help run the essential systems that make city life possible. Nonprofits are not extra or optional. They are the lifeblood of our neighborhoods and #TheHeartofNewYork. By lifting up the stories of nonprofit workers who do this work every day, The Heart of New York campaign reminds New Yorkers just how vital nonprofits are to daily life.
The Heart of New York is a public education campaign presented by Trinity Church NYC in collaboration with F.Y. Eye, affirming nonprofits as part of New York’s core infrastructure. By making their labor visible and valued, #TheHeartofNY campaign invites every New Yorker to recognize nonprofits not as “nice-to-have,” but as the backbone of a fair, functioning city.
