This PSA campaign educates New Yorkers about the hidden suffering behind birds sold in pet stores. Many people know about puppy mills, but few realize that birds sold in stores also come from mills. In bird mills, thousands of birds are kept in rows of dirty, barren cages, separated from their families, and unable to fly. Viewers are asked to scan a QR code to learn more about thecampaign to ban the sale of birds in NYC stores.
World Animal Protection is a global organization working to end animal exploitation. They expose cruel systems, promote animal-friendly alternatives, and influence policy change. For over 70 years, they've been rewriting the story for animals.
