Voter Education PSA Initiative
An initiative promoting inclusivity and equity in civic engagement through the power of PSA messaging, targeted media placements, and nonprofit engagement
Overview
Since 2020, we have been at the forefront of engaging the public in civic engagement – from the census, to primary and general election cycles. F.Y. Eye's Voter Education PSA Initiative (VEPSAI) has grown into a powerful movement that includes citywide strategic partnerships, donated media, and diverse, multi-lingual messages from nonprofits, reaching millions of New Yorkers.

This work is grounded in the belief that nonprofits are trusted messengers best suited to engage and activate NYC’s diverse communities, and their voices are instrumental in increasing voter education, registration, and turnout.
$500,000
Total Media Value
46,983,703
Total Out-of-Home Impressions
Donated Media

During election cycles, F.Y. Eye works with media vendors across NYC to secure donated advertising space and amplify nonpartisan civic engagement PSAs – from lobby and elevator screens across the city, to wheat pasted posters, billboards in high visibility areas, and digital kiosks in low voter turnout communities.

We are grateful to our donated media partners and welcome new collaborations for future election cycles.

Please reach out to
psanetwork@fyeye.org if you are a media company interested in supporting voter education.

Impact Reports
Learn more about VEPSAI’s partnerships and impact that play a role in strengthening NYC’s voter education and turnout.