We design and amplify public interest campaigns that connect diverse audiences with trusted information and essential resources.

Nonprofits have the ideas and solutions to drive change, but too often lack the resources to amplify them. F.Y. Eye connects nonprofits with the media and creative expertise they need to be seen and heard. As a dedicated, community-minded partner, our nimble team manages media planning, creative design, and ad buying with precision and efficiency.

We ground every campaign in community listening, feedback, and co-design—ensuring each message reflects authentic local truth. Our in-house designers and diverse Impact Artist Network create multilingual, culturally relevant PSAs, then we amplify them through targeted media placements and strategically negotiated bonus ad space to maximize every dollar.

By combining community-rooted insight with deep media relationships, we turn vital public interest messaging into a powerful catalyst for public trust and community impact.

Grounded in Lived Experience

Nonprofits know their communities best. We listen first, transforming frontline insights into compelling public narratives.

Iterative Design
Thinking

We approach creative development as a collaborative, step-by-step process. Through open feedback loops, rapid prototyping, and continuous refinement to ensure the final product hits the mark.

‍Adapting to Meet
Partner Needs

Some partners engage us for full campaign development.

Others work with us on strategy, creative, or distribution.

Ensuring community voices are equitably represented in the public square

Capabilities

We partner with organizations working to advance important public interest initiatives.

Whether you're launching or expanding a service, explaining a complex issue, encouraging public participation, or building trust with diverse communities, we help ensure your message reaches the people who need it most.

Not only were they creative partners with us, but they were thoughtful and sensitive. They kept us on track to meet our deadlines, but more than anything else they worked alongside us as partners.

Su Patel, Vice President of Communications and Strategy
New York Immigration Coalition

"They were thoughtful and sensitive. They kept us on track to meet our deadlines, but more than anything else they worked alongside us as partners."
‍_{Suvasini Patel, VP of Communications, New York Immigration Coalition}

"F.Y. Eye is adaptable, able to design around a range of campaign goals, audiences, and issue areas. The muscle the organization is growing for the nonprofit sector is a critical one."
‍_{Syed Ali, Director of Strategic Partnerships, Trinity Church NYC}

"Not only did we gain millions of impressions for an affordable cost, but we were able to leverage the visuals far beyond the actual ads. They brought creativity, expertise and good humor to this project which made it a firing-on-all-cylinders success."
‍_{Samantha Meritt, Director of Institutional Giving, Rainforest Action Network}

"F.Y. Eye helped our collaborative craft a campaign that was culturally relevant and linguistically accessible. During the design process, the team was creative in developing something inclusive for community members with different levels of understanding."
‍_{Benice Mach, Project Coordinator, Chinese American Planning Council}

Media & Creative Services

Grounded in Lived Experience

Iterative Design
Thinking

‍Adapting to Meet
Partner Needs

Ensuring community voices are equitably represented in the public square

Have an idea?
Let's work together!

Media & Creative Services

Grounded in Lived Experience

Iterative Design Thinking

‍Adapting to Meet Partner Needs

Ensuring community voices are equitably represented in the public square

Have an idea? Let's work together!

Iterative Design
Thinking

‍Adapting to Meet
Partner Needs

Have an idea?
Let's work together!