F.Y. Eye partnered with the Fair Chance for Housing coalition to launch a public education campaign ensuring widespread awareness of the new law. The initiative prioritized a bold visual identity, using striking colors and typography designed to capture attention and clearly communicate key information. The messaging strategy was accessible, clear, and empathetic, emphasizing the law’s ability to provide "more new beginnings" for more people. The campaign was also rooted in community engagement, ensuring that the outreach effectively reached impacted communities through trusted local organizations and public spaces.

The campaign leveraged several strategic media placements to maximize reach. Over two months, PSAs were displayed on bus side ads across Brooklyn, Queens, and the Bronx. Bus shelters in Upper Manhattan and Downtown Brooklyn added further visibility, as well as placement on F.Y. Eye’s PSA Network of screens at nonprofit public spaces. A digital toolkit was provided to coalition partners for online amplification, while posters and foldable informational zines were printed and distributed to community organizations, providing accessible, on-the-ground outreach.

In 2026, a “phase two” of the campaign was developed by F.Y. Eye  to reaffirm these essential rights and strengthen the bold stance against housing discrimination. New PSAs were created and displayed on subway posters throughout the city, meeting New Yorkers with information about this important housing law on their daily commutes. Additional informational zines were printed and distributed amongst community partners, as well as to correctional facilities, providing a tangible resource for individuals to learn about their protections before re-entering the housing market.