Chinese American Planning Council Asian Americans for Equality The Child Center of NY MinKwon Center for Community Action Queens Public Library RIVER FUND With Support From the Robin Hood Foundation
Poverty. It’s Not What You Think.

Flushing, Queens is a dynamic neighborhood located in the eastern part of New York City. Despite its many strengths and assets, poverty is a significant issue. Using research as well as the coalition's community listening sessions as a launchpad, the campaign unpacked the cultural connotations of poverty amongst the diverse communities in Flushing. F.Y. Eye developed and co-created a multilingual narrative change advertising campaign with community members and local social service organizations to challenge stereotypes and promote a more accurate understanding of poverty in Flushing. The campaign was displayed on transit ads and street billboards. F.Y. Eye also leveraged relationships with ethnic media outlets to deliver campaign ads in six languages (Mandarin, Spanish, Urdu, English, Korean, Hindi).


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