In New York City, individuals with conviction records often face discrimination when trying to find a home, forcing unstable or unsafe housing situations and even homelessness, further perpetuating cycles of poverty. To raise awareness and encourage action, F.Y. Eye developed a campaign with the Fair Chance For Housing coalition encouraging decision makers to support policy changes that will end discrimination against people with conviction records. The campaign focused on the theme of love and respect, strategically timing the launch of the campaign around Valentine’s Day and the City Council’s session. The campaign utilized emotionally resonant creative pieces displayed on LED Digital Trucks in Downtown NYC, where volunteers wearing PSA collateral further personalized the outreach by distributing valentines with messages to change attitudes about people with conviction records- emphasizing the importance of treating everyone with fairness.