Examining social stigmas surrounding aging and menopause
Creative + Strategy , Media Planning and Buying, Impact Artist Network
Menopause is a natural stage of life for half the population,yet it is a taboo subject. 75 million women are in perimenopause, menopause, or postmenopause in the United States, with 6,000 more reaching menopause each day. 75% of women who seek medical care are left untreated.
Many people, including those in the medical profession, do not understand menopausal symptoms, how to manage it, or even how to talk about it.
F.Y. Eye worked with Let’s Talk Menopause and multidisciplinary Impact Artist Macon Reed to develop an experiential art installation, entitled “The Pause Apothecary,” that debuted at the SPRING/BREAK Art Show in 2022 to both build awareness about the struggles of people experiencing menopause, and to change common narratives surrounding this transformative period of one’s life..
Taking the form of a fantastical pharmacy, the artwork, larger-than-life sized apothecary product sculptures with colorful illustrations and fantastical topical messages, examines social stigmas surrounding the intersecting issues of aging, gender and infertility, as well as pushing back against the wide-spread devaluation of people’s personal experiences of menopause.
F.Y. Eye played a pivotal role in facilitating discussions between the artist and the nonprofit, as well as contributing to the submission process for the art show. During the exhibition, a series of talks and planned activities featuring professionals fostered more discussions and increased awareness of menopause within the art space and the broader public.
"The Pause Apothecary" served as a platform for sharing personal menopausal experiences and disseminating vital educational information. The installation not only made a powerful statement in itself but also garnered significant press coverage in many art publications. In collaboration with both the organization and the artist, F.Y. Eye worked to ensure that people not only engaged in meaningful conversations about the topic, but also equipped themselves with the knowledge and resources necessary to get the support they need.
PRESS
SPRING/BREAK Art Show 2022 Returns with a Spunky Spirit to Midtown | White Wall Art
SPRING/BREAK ART SHOW AT ATLANTIC PRODUCTION CENTER, 625 MADISON AVENUE THROUGH SEPTEMBER 12TH, 2022 | Art Observed
See Inside Spring/Break, the Indie Fair That Took Over Ralph Lauren’s Offices With Edgy, Outrageous, and Surprisingly Affordable Art | Art Net
From a podium for discussing menopause to 100 burger-toting boys: the must-see booths at the 2022 Spring Break Art Show | The Art Newspaper
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