The Pause Apothecary

Examining social stigmas surrounding aging and menopause

CLIENT
Let's Talk Menopause
SERVICES

Creative + Strategy , Media Planning and Buying, Impact Artist Network

Menopause is a natural stage of life for half the population and yet it is a taboo subject. Many people, including those in the medical profession, do not understand menopausal symptoms, how to manage it, or even how to talk about it.

our approach

F.Y. Eye worked with Let’s Talk Menopause and multimedia artist Macon Reed to develop an experiential art installation- the Pause Apothecary- at the SPRING/BREAK Art Show to build awareness and change the narrative around menopause. Taking the form of a fantastical pharmacy, the artwork examines social stigmas surrounding aging and infertility, and pushes back against the wide-spread devaluation of people’s personal experiences of menopause.

IMPACT

It activated a space for sharing personal experiences around menopause and distributing educational information. The work spoke for itself, and it also received great press. It’s about time we all talked more about menopause, and we ensured people had the knowledge and resources they needed to keep the conversation going.

PRESS
SPRING/BREAK Art Show 2022 Returns with a Spunky Spirit to Midtown | White Wall Art
SPRING/BREAK ART SHOW AT ATLANTIC PRODUCTION CENTER, 625 MADISON AVENUE THROUGH SEPTEMBER 12TH, 2022 | Art Observed
See Inside Spring/Break, the Indie Fair That Took Over Ralph Lauren’s Offices With Edgy, Outrageous, and Surprisingly Affordable Art | Art Net
From a podium for discussing menopause to 100 burger-toting boys: the must-see booths at the 2022 Spring Break Art Show | The Art Newspaper

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