Sex work is misunderstood, stigmatized, and criminalized in New York as well as in most countries. Mistreating sex workers and denying them basic human rights is counterproductive to their wellbeing and propagates a harmful misrepresentation about the industry and those who serve in it.

In partnership The Soze Agency, The Open Society Foundations produced a Sex Workers’ Pop-Up Exhibition aiming to give sex workers a seat at the table in the conversation about their industry while helping visitors rethink how society defines work. F.Y. Eye was brought in to plan and execute a citywide out-of-home media campaign to raise awareness about the exhibit and to help reduce stigmas that surround sex workers and their communities.

In New York, many out-of-home media companies are often subject to policies that restrict their ability to disseminate content that may be construed as advocacy and/or solicitation of sex. F.Y. Eye was tasked with reframing the campaign in a way that would be acceptable to key media partners and negotiating steep discounts to keep the campaign in budget.