More than 250,000 government and nonprofit workers in NYC were plagued with federal student debt but eligible for the Public Service Loan Forgiveness (PSLF), a life-changing program to receive total forgiveness. However, this waiver program was expiring in October 2022. F.Y. Eye partnered with PSLF.nyc to build awareness of this time-limited opportunity. Using attractive creatives and a targeted social media campaign, we helped ensure that New Yorkers committing their careers to the public interest both knew about and accessed this program in time.