Ranked Choice Voting

Amplifying new voting tactics for the 2021 primaries in NYC


Media Buying + Planning, Creative + Strategy, Impact Artist Network

Democracy is reliant upon voter participation not only in federal elections, but importantly, local elections. 

The New York City 2021 Primary elections served as an opportunity for better representation of elected officials, as the election was the first in the city’s history to be based around Ranked Choice Voting. Moving forward in city primary and special elections, voters can now rank up to five candidates in order of preference instead of choosing just one. New Yorkers of all backgrounds, languages and ethnicities needed to be informed of the introduction of Ranked Choice Voting into the 2021 primaries, how it works in the polls, and why ranking one’s vote is beneficial in our elections.

our approach

In partnership with a range of nonprofits, community-based organizations, local artists and media groups, F.Y. Eye worked to mobilize New Yorkers around Ranked Choice Voting. We built a Voting PSA Clearinghouse that provided a diverse array of nonprofit and community-created civic graphics, translated into multiple languages for anyone to download and share.

Select PSAs were displayed across our PSA Network of digital billboards located in trusted community spaces throughout NYC, as well as other out-of-home media spaces such as bus shelters, small businesses, ethnic print media, and LinkNYC in strategic locations. In partnership with Democracy NYC and local artists’ group The Illuminator, some PSAs were illuminated across buildings in the city during community events and aired on television and radio ad spots. In partnership with Big Bowl of Ideas, we also secured donated space in New York Magazine.

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