The People’s Vaccine Alliance, a coalition of over 100 organizations and networks around the world, including health experts, economists, Heads of States, faith leaders and activists, formed to address the barriers that restrict production and drive-up vaccine prices, targeting world health institutions and large pharmaceutical companies. In fall of 2022, F.Y. Eye collaborated with the People’s Vaccine Alliance to boldly declare their message to leaders at the United Nations General Assembly.

To confront the inequities in vaccine access, the campaign challenged world leaders and pharmaceutical giants with a thought-provoking question: "Survival of the Richest?" The message, a play on "survival of the fittest," highlighted the risk of a world prioritizing profits over people. To ensure our provocative message reached world leaders directly, we executed a daring guerilla campaign in New York City. Eye-catching sidewalk vinyls lined the streets surrounding the UN headquarters, while a full wall of wheatpaste posters amplified the message in a high-traffic area. Additionally, the campaign was displayed on a one-page ad donated by New York Magazine. The People’s Vaccine Alliance also encouraged audiences to use their voices and share campaign graphics on social media to further the movement.